Shop Never Fully Dressed Fashion

Founded in 2009 by Lucy Aylen, Never Fully Dressed had humble beginnings as a market stall. Lucy’s family background, with grandparents as seamstresses and parents as market traders, instilled a deep connection to the world of fashion and commerce. Her journey began with a sewing machine and creations sold at Portobello Road and Spitalfields markets. As word of mouth spread, so did the brand’s presence.

Today, Never Fully Dressed stands as a global women’s wear brand that is a true celebration of women. The brand is designed by women for women and serves customers in over 80 countries worldwide. With an impressive online community of over 1.4 million followers, Never Fully Dressed has forged a strong connection with its customers. In addition to the online presence, the brand has two physical locations where they can personally meet and serve their customers, one in New York as their USA flagship store and another in Buckhurst Hill, Essex, demonstrating their commitment to offering a holistic and inclusive shopping experience.